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Sheep in a field of grass

One Amazing Natural Fiber


Growing wool fiber actually reduces greenhouse gas, which means wool is great for the environment. Sheep eat grass (which traps C02) and turn it into wool, which contains 51% carbon. Wool is a natural fiber created by sheep from nothing but grass and water. 

Each sheep grows a new fleece each year that is shorn in the summer to prevent the sheep from getting too hot. Wool is keratin, the same basic chemical as human hair. It is a naturally occurring fiber that nature has ways to digest. Wool can be recycled, then eventually returned to the soil to continue nature’s cycle. Wool is a rapidly renewable and 100% biodegradable material.


You can breathe easy thanks to wool’s natural air filtering capabilities, trapping allergens like dust and pollen. Wool carpets are completely safe for asthma and allergy sufferers. As well as being warm and comfortable, wool carpets effectively trap dust and allergens preventing them from irritating the respiratory system by keeping them out of the breathing zone.

Polluted indoor air can lead to discomfort, reduced efficiency and even ill health. Wool carpet has been shown to rapidly neutralize formaldehyde, nitrogen dioxide and sulphur dioxide, common contaminants in today’s indoor environment. Not only does wool neutralise these contaminants more quickly and completely than synthetic carpet fibres, it does not re-emit them, even when heated. Wool carpet may continue purifying the air for up to 30 years.


Wool is incredibly efficient for dyeing and naturally stain resistant.Wool is a versatile fiber that is used to create truly beautiful carpeting. Wool is naturally soil resistant which means it releases soil up to 25% more readily than synthetic fibres. The finely waxed surface also helps keep dirt in the upper layer of the pile, where it is easily removed by vacuuming. The natural stain resistance means that wool carpet is often more resilient and more cleanable than its synthetic alternatives. 

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